Me in a nutshell:

Experienced Program Manager with 17 years in digital publishing and 9 years in digital marketing. Natural puzzle-solver. Proven track record executing global marketing campaigns for major tech companies, including Sony, Qualcomm, HBOMax, Disney+, Verizon, Samsung, and Arm. Skilled in resolving inefficiencies, improving brand visibility, delivering highly targeted impressions, optimizing workflows, and data analysis. Strong background in copywriting, problem-solving, and cross-functional team leadership.

If that’s all you need to know, then hit me up and let’s work together!

Oh, you want the full story?

I wrote my first word when I was very young, and I enjoyed this so much that I decided to write many more words.

I cut my teeth in the content mills back in 2009 writing articles for sites like AnswerBag, eHow, Cracked, and LiveStrong. Pennies per word. What started as a college side-hustle for extra pizza money expanded as I realized that:

A) Writing content that sells pays better

B) I was good at copywriting

C) It was fun

I continued copywriting on the side but never considered it a main revenue stream. After getting my Master’s in English, I stumbled into a call center for an insurance company.

I quickly realized that their workflows and processes were horrifically inefficient (did I mention I started college in Engineering?) so I developed a system to streamline calls, got together with IT, explained my methodology, and ultimately helped implement a radically more expedient custom software solution that cut call times by 50%.

They yanked me out of the call center and put me behind a desk. “Exchange Operations Analyst,” they called me.

My new job in Compliance Operations was to interpret the Federal Compliance implications for every department (from Accounting to Pharmacy to IT) according to missives that were being rolled out daily due to the ongoing implementation of Obamacare.

I was also troubled by how opaque our Pharmacy data was, so I dug in with Excel and discovered we were missing millions of dollars in unprocessed claims.

By then, I was a twenty-something talking directly with legal counsel and the C-Suite every day, but… I really hated the suit and the desk… and the idea of being in an office in general.

So when a couple of high-dollar, repeat gigs came my way, I quit insurance and dove completely into freelance.

Android Authority started off as just another freelance gig, but soon they coaxed me over into being a full-time member of the news team. I made a case that we were leaving revenue on the ground by not directly engaging affiliate content, so they set me free to do my thing (I came up with a model that Business Insider would later crib for massive profits).

Within a year, the CFO flew me out to New York, where we worked together to bootstrap Android Authority’s Partnership team. Before long, I was in meetings with the likes of Huawei, ZTE, and OPPO, making pitches and closing campaigns (back into the suit we go!)

Of course, I was also the content creator for those campaigns, so I wrote all the articles too.

And I was the Excel Guy, so I also did the reporting and invoicing.

And I knew my way around Adobe products, so I was making the decks for the next round of pitches as well.

This end-to-end experience as a Campaign Manager gave me the full picture of how modern marketing campaigns work, and over the years, I’ve had the privilege to work with incredible brands like Qualcomm, HBOMax, Sony, and many, many more.

Android Authority’s success allowed them to launch several sister sites, and Authority Media was created as the umbrella company to house them all. I was promoted to Senior Partnership Manager for Authority Media, working interdepartmentally to create ad hoc cross-functional teams to navigate new revenue initiatives and streamline operations.

I continue to manage campaigns, usually still fielding the copywriting myself (because I’m a bit of a perfectionist, and you know what they say about wanting something done right).

In college, my roommate once said that I seem to have 36 hours in each day instead of the boilerplate 24. He was shocked at how I was managing all my classes while learning 3D computer modeling and writing a novel.

The truth is, I’m just always on the hunt for new projects, new challenges, new puzzles. That’s really what it comes down to. Solving puzzles.

• Resolving inefficiencies between interdepartmental workflows is a puzzle.

• Organizing a campaign or program on a tight timeline is a puzzle.

• Developing a targeted marketing strategy is a puzzle.

• Telling an engaging story is a puzzle.

• Creating a piece of high-conversion copywriting is a puzzle.

• Launching a social media campaign is a puzzle.

What can I say? I like puzzles.

So here we are now. You got a puzzle for me? Reach out! I’d love to hear about it.